Facts are never simply ‘the facts’, except that’s how we prefer to picture them. Indeed, ‘the world of facts’ becomes an extension of our selective perceptions, referred to as ‘the evidence’, in a reality framed by our recognitions and understandings. And even though reality is constantly slapping us in the face, the ‘objective facts’, so-called, can neither tell us what to think nor show us how to draw conclusions. That’s because ‘the truth’ is a product of our thinking in a parallel universe – in which the idea is fundamental. To that extent, all thinking is magical thinking. Even in the hard core sciences, thoughts about ‘the way things are’ rely upon ideas that are developed into theories and supported by beliefs as they get pitched against rival interpretations. So whether we happen to believe or disbelieve, we are utilising beliefs. But there is one thing for sure: the manner of our beliefs and the contents of our theories continue to change whilst, lo and behold, the facts continue to pour in.